Einstein Bagels – Shmear Society Rewards

There’s no better way to start your day than with a freshly made bagel. If you feel the same way you’ve got to check out the Einstein Bros Shmear Society rewards program.

How does the Einstein Bros Shmear Society program work?

Members of the Shmear Society can earn points when they use the Einstein Bro’s app(iOS/Android) to place an order or check-in at a location. Points earned can be redeemed at Einstein Bros for free food and beverages. Members can also earn and redeem points at participating Caribou Coffee, and Bruegger’s Bagels locations.

What are the benefits of joining Shmear Society?

In addition to earning points on purchases and checkouts to be redeemed for free food and beverages, Shmear Society members will also get first access to new menu items and offers, including some members-only offers.

How do Shmear Society points work?

Members will earn two points on every dollar spent at Einstein Bro’s and participating Caribou Coffee and Bruegger’s Bagels locations. Points can be redeemed through the Einstein Bro’s app for free food and beverage items of their choosing when they accumulate enough points, Bagels and Shmear are available at 100 points, Lattes are available at 120 points, and Egg Sandwiches are available at 185 points. Item restrictions may apply at Caribou Coffee and Bruegger’s Bagels.

Does Shmear Society offer a sign-up bonus?

Get a Free Bagel & Shmear (your choice of Cream Cheese) when you sign up. You’ll need to make a purchase to claim the offer, which expires 14 days after you sign up.

Are there any other benefits to joining Shmear Society?

Shmear Society Members get to celebrate their birthday with a Free Egg Sandwich. Like the sign-up offer, you’ll need to make a purchase to claim your egg sandwich, and the offer expires 14 days after you receive it.

How do you join?

You can join the Shmear Society using the app or website. You’ll need to share your email address and phone number, as well as your birthday if you’d like to claim your free egg sandwich.

How do you check your points balance?

If you want to know how far you are from your next reward, sign in to your account on the app or website. You’ll find your points and available rewards options on your dashboard.

Can you add points later if you forget at the checkout?

At this time, there is no option to add points to your account if you forget, so be sure to bring your phone!

How do you redeem points?

If you are ready to use your points, sign into the app(iOS/Android) and select your choice from the list of available rewards. These options will change on occasion, so be sure to check back. Depending on the number of points you have saved up, you’ll be able to choose from menu items including bagels and shmear (cream cheese), sandwiches, baked goods, brewed coffee, and more! You can also choose to redeem your points with an additional purchase to take advantage of beverage size upgrades.

Do points expire?

Points will expire 6 months to the day after they were earned. Rewards and other in-app offers have a variable redemption period and will expire in 2 to 14 days, so be sure to read the fine print before you claim your reward!

Getting the most out of Shmear Society

If you can’t get enough freebies, or you just prefer your bagels and drinks to be free, there are a few ways that you can make the most of your Shmear Society Membership.

Take Advantage of Your Birthday and Welcome Offers

Even though they require you to make a purchase to claim them, you’re missing out on freebies that would otherwise take a few purchases worth of rewards to earn if you don’t take advantage of the Birthday and Welcome offers.

Be Aware of Point and Reward Expiry Dates

Since both points and rewards expire, you’ll want to be sure you claim them before they’re gone! Rewards can expire in anywhere between two days and two weeks, so be sure you know how much time you have to redeem it!

What are the members saying?

The app has a 4.8-star rating with nearly 30 thousand reviews and ranks at 82 in the top food and beverage apps on the app store. Members appreciate how simple the program is and enjoy the variety of menu items available as rewards. The option to earn and redeem points at select Caribou Coffee and Bruegger’s Bagels locations is also a popular feature.


If you have an Einstein Bros Bagels in your area, you should consider signing up for the Shmear Society. It’s easy to earn points and the rewards are available at very reasonable point values, so you can regularly enjoy free food or drinks. The welcome and birthday offers are also a nice way to enjoy an extra bagel or sandwich on the house.